IDEA 2009: and the winner is...

World needs more designer who doesn't favor the interests of clients. Such as the IDSA says,these awards are "dedicated to fostering business and public understanding of the Importance of industrial design excellence to the quality of life and economy." Yup... make design more humanity.

The 2009 International Design Excellence Awards (IDEA) competition winners have just been announced. Co-sponsored by BusinessWeek magazine , Industrial Designers Society of America (IDSA), Target and Autodesk.

The Complete list of the 2009 International Design Excellence Award winners you can click this.

SEED transport system
Gold Award
Category: Student Designs
Design: Matthew Vergin, Ryan Callahan, College for Creative Studies (U.S.)

The Structural Economic Expansion in Detroit (SEED) mass transit system is an easily expandable, two-level, elevated mag-lev system meant to connect Detroit with the surrounding economies in Pontiac and Ann Arbor. The system was designed to revitalize the city of Detroit, reduce urban sprawl, and create tightly organized communities around the transit stops.

Havaianas Flagship Store
Gold Award
Category: Environments
Client: Alpargatas (Brazil)
Design: Isay Weinfeld, Domingos Pascali, Elena Scarabotolo, Marcelo Alvarenga, Luciana Siqueira, ISAY Weinfeld (Brazil)

Designing a shop on the most upmarket shopping street in São Paulo to sell the famed Havaianas rubber shoes, which retail for just a few dollars, posed a challenge. The solution: Design a space that resembled a public square, totally open to the street, landscaped with a garden, and flooded with light. The store features different levels—at street level there is a small lounge, while the store's main hall is located on the lower level. This is the first venue in the world where all 350 Havaianas products can be found under one roof.

Nokia Flagship Store
Bronze Award
Category: Environments
Design: Tim Kobe, Wilhelm Oehl, Doo Ho Lee, Ryoji Karube, Casey Feeney, Vivien Chin, Jie Siang Yong, and Alison Mann, Eight (U.S.); Moema Wertheimer, Moema Wertheimer Arquitetura (Brazil)

The design of the Nokia Flagship store in São Paulo is a technologically integrated customer experience. The translucent walls are lit by mood-evoking LEDs above a panorama of LCD screens that enable consumer interaction. Handsets can be used to navigate informational graphics on the screens. This store was also the first location designed and built under Nokia's new sustainability standards.

Informational and Interpretive Media

Bronze Award
Category: Environments
Client: Museum of Arts & Design (U.S.)
Design: Lisa Strausfeld, Christian Marc Schmidt, Christian Swinehart, and Kate Wolf, Pentagram Design (U.S.)

Information graphics throughout the Museum of Arts & Design in New York use dynamic, interactive technologies to guide visitors. They provide a window into the museum's extensive permanent collection and encourage visitors to explore the more than 2,200 objects.